be imli, the journal

work & life 2 min read
What to Wear to a Wedding While Pregnant: A Real-Life Guide
What to Wear to a Wedding While Pregnant: A Real-Life Guide
Pregnant and invited to a wedding? You don't need a whole new wardrobe. You need clothes that let you eat, sit, walk, dance and still feel like yourself. Read more...
entertainment 2 min read
5 Bollywood Movies to Watch When You're Pregnant
5 Bollywood Movies to Watch When You're Pregnant
Funny, moving, and more honest than you'd expect — five Bollywood films worth watching across every stage of pregnancy and early motherhood. Read more...
style & wardrobe 2 min read
GSM, Explained: The One Number That Tells You If a Top Will Actually Survive Summer
GSM, Explained: The One Number That Tells You If a Top Will Actually Survive Summer
Every fabric tag says "100% cotton" like that settles it. It doesn't. Here's the one number, GSM, that actually tells you if a top will survive an Indian summer, and... Read more...
work & life 3 min read
Travelling While Pregnant? Here's Your "What to Wear" Guide
Travelling While Pregnant? Here's Your "What to Wear" Guide
Nobody cancels their life because they're pregnant or a new feeding mom. Here's what to actually wear on a flight, a train, or a babymoon, for long days in unpredictable... Read more...
postpartum 3 min read
What I Wish I'd Bought Before the Baby Arrived: A Postpartum Wardrobe List
What I Wish I'd Bought Before the Baby Arrived: A Postpartum Wardrobe List
Everyone tells you what to pack in your hospital bag. Here's what to have ready for the weeks after, the postpartum wardrobe list women wish someone had given them earlier. Read more...
nursing & feeding 3 min read
Going Back to Work While Breastfeeding: What Nobody Prepares You For
Going Back to Work While Breastfeeding: What Nobody Prepares You For
Back at work and still nursing, your workwear and nursing wear aren't designed to overlap. Here's what actually works for the return-to-office chapter nobody prepares you for. Read more...
postpartum 2 min read
The Version of Yourself After the Baby + What You Wear in That Chapter
The Version of Yourself After the Baby + What You Wear in That Chapter
Postpartum removes the wardrobe brief without replacing it. Here's what this chapter actually calls for, and why getting dressed again is more meaningful than it sounds. Read more...
style & wardrobe 4 min read
How to Choose the Right Maternity Size: Especially When Your Body Is Changing Every Week
How to Choose the Right Maternity Size: Especially When Your Body Is Changing Every Week
Your body is changing faster than any other period of your adult life. Here's how to buy maternity clothing that keeps up and the fit mistakes most women make without... Read more...
fit & sizing 3 min read
Why Maternity Clothes Never Seem to Fit And What to Do About It
Why Maternity Clothes Never Seem to Fit And What to Do About It
By the third trimester, nearly 80% of pregnant women cite fit as a reason they haven't bought maternity wear. It's not your body. It's the clothes. Read more...
pregnancy 3 min read
Is It Okay to Still Care About How You Look When You're Pregnant?
Is It Okay to Still Care About How You Look When You're Pregnant?
So many women wonder if caring about their appearance during pregnancy makes them vain. That question is more interesting than the answer. Here's where the guilt actually comes from. Read more...
gifts 3 min read
What to Gift Your Pregnant Friends or Sister (That Isn't Baby Stuff)
What to Gift Your Pregnant Friends or Sister (That Isn't Baby Stuff)
Most pregnancy gift guides are really for the baby. Here's what to actually give the woman who is pregnant, starting with the thing she needs most and hasn't had time... Read more...
style & wardrobe 3 min read
Maternity Clothes That Don't Look Like Maternity Clothes
Maternity Clothes That Don't Look Like Maternity Clothes
"Maternity clothes that don't look like a tent" is one of the most searched phrases in the category — which tells you everything about the state of the market. Read more...
postpartum 3 min read
What Nobody Tells You About the Fourth Trimester
What Nobody Tells You About the Fourth Trimester
Everyone prepares you for pregnancy. The three months after the baby arrives are treated like a footnote. They aren't. Here's what's actually happening and what you need to get through... Read more...
nursing & feeding 2 min read
What to Wear While Breastfeeding: A Real Guide
What to Wear While Breastfeeding: A Real Guide
Getting dressed becomes a logistical problem when you're nursing. Here's what to actually look for in a nursing top, access type, fabric, fit, and why most options get it wrong. Read more...
postpartum 3 min read
What to Wear After a C-Section: Comfort That Actually Helps
What to Wear After a C-Section: Comfort That Actually Helps
Nobody prepares you for the wardrobe problem after a C-section. Here's what actually works and why almost nothing on the market answers the brief. Read more...
pregnancy 2 min read
When to Start Buying Maternity Clothes, The Honest Answer
When to Start Buying Maternity Clothes, The Honest Answer
The most common advice is to wait until you're showing. Here's a more useful way to think about when and what to buy first. Read more...
pregnancy 2 min read
What to Wear During Pregnancy: A Real Guide by Trimester
What to Wear During Pregnancy: A Real Guide by Trimester
Your wardrobe becomes genuinely stressful during pregnancy. Here's what actually works, trimester by trimester, without the impractical advice. Read more...
work & life 2 min read
Maternity Clothes for Office and Work in India: What Actually Works
Maternity Clothes for Office and Work in India: What Actually Works
Most maternity workwear advice is aspirational and uncomfortable by 3pm. Here's what actually works for the Indian working woman during pregnancy. Read more...
style & wardrobe 2 min read
Best Fabric for Maternity Wear in India: What Actually Works
Best Fabric for Maternity Wear in India: What Actually Works
Fabric is the detail maternity brands talk about least and pregnant women feel most. Here's what actually works for Indian weather and Indian skin. Read more...
nursing & feeding 2 min read
Nursing Tops India: What Feeding Access Actually Means and Why It Matters
Nursing Tops India: What Feeding Access Actually Means and Why It Matters
"Feeding access" appears on almost every nursing top listing. Most don't explain what it means or which type works best. Here's the proper breakdown. Read more...
postpartum 2 min read
Maternity Clothes That Work After Pregnancy: What to Actually Buy
Maternity Clothes That Work After Pregnancy: What to Actually Buy
"I'll only wear it for a few months." It's a reasonable thought. Here's why the real timeline is longer than you think and what to buy accordingly. Read more...
style & wardrobe 2 min read
Maternity Clothes for Indian Summer: What to Wear When It's Hot
Maternity Clothes for Indian Summer: What to Wear When It's Hot
Pregnancy in Indian summer is its own challenge. Your body already runs hotter, here's what to wear when the wrong fabric makes everything worse. Read more...
pregnancy 2 min read
"I'll figure out the clothes when I actually need them"
"I'll figure out the clothes when I actually need them"
By the time you actually need them, you don't have the energy to look. One considered decision early pays back every single day. Read more...
pregnancy 3 min read
The Invisible Hours - 6am to 11pm. Seven months pregnant.
The Invisible Hours - 6am to 11pm. Seven months pregnant.
She's been up since 6, logged on at 9, and is wearing the same thing she wore to bed because nothing fits and the options look like they were designed... Read more...
pregnancy 3 min read
People think it's okay to say this... but is it?
People think it's okay to say this... but is it?
Every pregnant woman has heard these. Here's everything you wished you could say back. Read more...