For the woman who refuses to disappear

Postpartum & maternity wear that actually fits your life

You didn't stop having taste. We kept up.

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The essentials

Made to wear, then forget you're wearing it.

'All Day' Wireless Feeding Bra

₹ 900.00

'No Fuss' Invisible Zip Feeding Cotton Tee

₹ 2,050.00

'Just Us' Clasp Feeding Camisole

₹ 1,400.00

'Sundaying' Zipless Feeding Bamboo Cotton Tee

₹ 2,200.00

Which top is for you?

Three styles, three moments. Pick what speaks to your day.

'Just In Case' Concealed Zipper Feeding Cotton Top

The one you grab when you're already late. Perfect for the woman returning to work. PS: It has concealed zippers that fit a pump!

'Somewhere To Be' Burgundy, S

'No Fuss' Invisible Zip Feeding Cotton Tee

For when you're out, coffee run, grocery run, literally anything. Comfortable enough to throw on, no overthink it, no fuss.

'Clear Sky' Blue, S

'Sundaying' Zipless Feeding Bamboo Cotton Tee

Weekend mornings when comfort is the only thing on your to-do list. Coffee in one hand, nowhere to be, but here.

'Nothing On' White, S

All tops include feeding access + belly expansion panels. Wear them through pregnancy and after.

A hand holding a clear plastic takeaway coffee cup with a lid, attached to a keychain featuring a small beige plush bunny, brown sunglasses, a yellow and green bottle, and a pacifier, against a plain light beige background.

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THE HANDS DON'T LIE

What's your mom personality?

Tap at least 3 things you're carrying today — we'll match you to the top that gets it (0/3)

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Almost yours.

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JUSTFORYOU

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Wear it however, whenever — tag us @be.imli.

What did you wear when you were pregnant?

We asked 50+ women. This is what they told us.

You're not the only one who felt this way.

"Whatever fits. Which is basically nothing."

28 years, Mumbai

"My husband's old t-shirts, ugh. I'm not proud of it."

31 years, Delhi

"I stopped caring around month 4. I hate that I stopped caring."

24 years, Bangalore

"People told me to rest all day. But I went to concerts, to Bali with my friends. I was out and about — I just had to struggle to fit into my fun clothes."

33 years, Hyderabad

"Found some random co-ord sets. I wouldn't step out in them, they're so ugly. But don't tell anyone."

28 years, Mumbai

Our story

We made what
no one else would.

Maternity wear in India is an afterthought — shapeless fits, dull colours, shoved into the corner of a website (if it's there at all). No one was making clothes for the woman underneath: the one who's still entirely herself. So we made them. We listened to women — planning, pregnant, postpartum — and built what they actually wanted: to not disappear.

be imli is named after tamarind — khatti meethi. Sour and sweet, all at once. Just like this chapter.

Read our full story →

The essentials